In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, as well as various other realities concerning modern B2B advertising. We review how the buying journey is now completely fragmented as well as the way that neighborhood building can help marketing experts retake control of the ex

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no longer exists, and various other truths concerning modern-day B2B advertising and marketing. We go over exactly how the buying trip is now completely fragmented and also the manner in which community structure can assist marketing experts retak